Hey, I’m Madison, a creative, copywriter and brand fangirl based in Dallas, TX. I write copy to be lived with, not just launched. For brands that don’t just want to sell, but crave to build a following.
I lead brand voice and messaging with a long-term lens. I’ve touched every corner of a brand, from foundational guidelines and positioning to promotional campaigns, the web experience, and product launches. My work is rooted in consistency and creativity, bringing a steady, strategic approach to building brands people return to.
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copywriting
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concepting
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brand voice development
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messaging strategy
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brand positioning
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integrated marketing
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cpg writing
+ copywriting + concepting + brand voice development + messaging strategy + brand positioning + integrated marketing + cpg writing
AdvoCare
2020 – Current
I established and evolved the brand voice, creating a cohesive narrative used across campaigns, product launches, the web experience, paid and social media, and evergreen content. I led copy development for major initiatives, partnering with cross-functional teams from concept through execution. I built and now lead a copy team, setting direction, guiding development, and ensuring quality across all brand writing.
TPN Retail
2019 Internship
I crafted B2B copywriting for Hershey’s at Target, contributing to seasonal in-store and email campaigns. I also led and presented a 360 campaign, maintaining consistency and clarity across all creative touch points.
Columbia College Chicago
Graduated 2019
I earned a degree in Creative Advertising with a minor in Photography, pairing creative coursework in writing and visual storytelling with business classes that grounded my work in marketing strategy, audience insights and consumer connection.